According to the first edition of Opera’s State of Mobile Advertising report, Apple’s iOS platform average the highest effect cost per mille (eCPM) of $2.85. Second in place was the Android platform with an eCPM of $2.10, with others trailing by below half the eCPM.
As both the Android and the iOS platform dominate the market, other platforms such as RIM’s BlackBerry and Nokia’s Symbian OS are left far behind with $0.64 eCPM and $0.59 eCPM, respectively. The Windows Phone platform came in surprisingly last with an eCPM of $0.20. The results overall aren’t much of a surprise though given the amount of market share owned by the two top mobile platforms, which equated to a combined 83% of the sector in the previous quarter.
Source: ModMyi
As both the Android and the iOS platform dominate the market, other platforms such as RIM’s BlackBerry and Nokia’s Symbian OS are left far behind with $0.64 eCPM and $0.59 eCPM, respectively. The Windows Phone platform came in surprisingly last with an eCPM of $0.20. The results overall aren’t much of a surprise though given the amount of market share owned by the two top mobile platforms, which equated to a combined 83% of the sector in the previous quarter.
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